Baba Fashionista with Newbie

Bonjour lecteurs! We are back on the fashion scene after a break. Frenchie Mummy was busy packing up boxes as we were moving house and we did not think about fashion for a little bit as we were getting ready for our new home. Well, she did think about it as the first thing she did in her new town was to check out her local outlet shopping centre… But let’s not talk about Frenchie Mummy’s shopping addiction. That is actually not all she did! She also got pampered at the Mondrian Hotel with a manicure and a massage. Why don’t you treat your maman to something like that for Mother’s Day? Have a look here. She would love it for sure! Today, Baba Fashionista with Newbie is very cute with a brand you will not be able to resist.

3 Facts about Newbie

  • Newbie is a Swedish lifestyle brand for the little ones, launched in 2010. Its popularity and huge demand for its products led to the opening of its first standalone store in Stockholm in 2014.


  • The label is proud to be sustainable. Indeed, la marque is fully aware that producing clothes affects our world. That is why Newbie does its utmost to choose more sustainable solutions in every aspect of the production of our collections – from how the cotton is grown to the choice of chemicals and better working conditions. And we say ‘oui!’ to that because being a fashionista does not mean that we are not eco-friendly. C’est l’opposé!


  • Another thing we like about Newbie? It covers some classic looks without breaking the bank! Indeed, the label is also super affordable while looking super cute! Newbie designs creations for everyday life but knows what it is to be a parent.

Let’s have a look at some pieces we received and what we liked about it!

Baba Fashionista with Newbie, Swedish brand, sustainable childrenswear
Is she talking about fashion encore? I am off! I’ve had enough now!

Jumper with buttons

If you head over to Newbie’s website, you will not miss the palette of natural colours. This jumper represents very well the brand and its ethics. Made of 100% cotton, it is super soft and we love its couleurs. It is so easy to wear: with a pair of jeans or some trousers in the same tones, it is a no-brainer.

Baba Fashionista with Newbie, Swedish brand, sustainable childrenswear
Watching cartoons, super comfy…

It looks sweet but a bit sophistiquée at the same time. A fab key piece for the winter that we will for sure reuse in the Spring as an extra layer when we go for a walk and it’s a bit chilly.

Baba Fashionista with Newbie, Swedish brand, sustainable childrenswear
Do you like this jumper? Moi aussi!

Jumper with bear face

But Newbie is more than a natural-looking label. It is also super sweet as it features some special guests like this bear. If you read our other fashion posts, you will know that we like nothing more than garments with some animaux in it. It makes Baba look so angelic! When en réalité, he is not…

Baba Fashionista with Newbie, Swedish brand, sustainable childrenswear
What is she talking about me not being an angel?

This top is so also very comfy and so easy to match with anything else! Actually, it is such an adorable piece, it is now out of stock… Ah non! Pas de panique, if you look around carefully, you will be fast to find some more bears somewhere on the website!

Look at those trousers par exemple.

Trousers with bear print

It is parfait with our top and it is so comfy and easy to wash! Baba is content because he looks awesome (and he knows that he is a babe...). Made of 100% cotton, the elastic waistband means that we can put it on and off within seconds. Un grand avantage when you have a fidgety monster like Baba! Sérieusement, I sometimes feel like I am doing a workout when I am trying to dress him up!

Baba Fashionista with Newbie, Swedish brand, sustainable childrenswear
Hello! Look at this angelic face! I know, I am a babe…

The print is fab for the season and looks so naturel! It gives Baba a soft side and we can match it up with so many outfits from his wardrobe!

C’est fantastique!

Baba Fashionista with Newbie – Le verdict

Looking for a kids’ fashion brand that is not going to ruin you, but still knows what it means to look cute? Newbie is your choice! Not only its outfits are made with care and are here to last, but each creation is sweet.

We love its palette as well as its adorable prints and guests. If you are also an animals’ lover, you will like this label!

Simple, yet cute, a brand to remember for classic looks you can always count on! But Newbie also knows how to have some fun! Look at this bib we found in its latest shop in Richmond! It was a hit when we went away for New Year’s Eve!

Baba Fashionista with Newbie, Swedish brand, sustainable childrenswear
Actually, I must admit… I am a bit cheeky sometimes! Got you!

Thanks again for reading Baba Fashionista with Newbie. We have more fabulous kids’ fashion brands lined up to join us on the blog in 2018. Plus some fab giveaways for you to enter so make sure you sign up for our newsletter. You don’t want to miss our posts out 🙂

Disclosure: We received some of those items for free.


  1. Ondo Lady
    February 18, 2018 / 9:58 am

    This fashion brand looks interesting. I am not sure how I feel about Swedish fashion brands after the H&M fiasco but I am a huge IKEA fan. I guess I have some serious thinking to do.

  2. Talya
    February 18, 2018 / 1:03 pm

    I’ve not heard of Newbie before but I love all things Swedish and so loving their understated but incredibly stylish designs.

  3. Laura Dove
    February 18, 2018 / 1:39 pm

    Wow what a great fashion range! I haven’t heard of this before but I LOVE the bear print and the colours are lovely too. I’m a big fan of grey!

  4. February 18, 2018 / 1:41 pm

    How cute are those trousers! What a lovely new brand to discover, it is certainly one I will mention to friends with little ones. Cute and good quality is always a winner for me. Kate

  5. February 18, 2018 / 2:48 pm

    I have not heard of this brand before but I do love it….What an adorable range.
    That bib is fantastic. So cute and a lot of fun x

  6. February 18, 2018 / 7:27 pm

    Oh my what a cool brand ! I have never heard of them but as soon as i write this comment will be heading to check whole collection

  7. Ger (It's Me & Ethan)
    February 18, 2018 / 9:35 pm

    Never heard of this brand either but I do do like what I’m seeing ! Your model is obviously adorable and would make anything look cool but he’s especially rocking these pieces . Love them !

  8. February 19, 2018 / 7:24 pm

    Sounds like a good brand – love the grey jumper! Pics are super cute!

  9. Beth @
    February 19, 2018 / 8:01 pm

    Oooh, those clothes look lovely! I’m all for comfort with small ones and these seem to fit the bill nicely!

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