#BeYourBreastFriend with Asda & Breast Cancer Care

Bonjour lecteurs! If you follow us on Instagram too, you might have seen that I had a fab breakfast at the (oh so fameux!)  Kalifornia Kitchen with Asda and Breast Cancer Care to discuss it all about our dear breasts. And it was not about me eating some yummy vegan pancakes and some pink stuff! Non! This time ladies, I call you all to take the pledge to regularly check your breasts! Because it matters! #BeYourBreastFriend and that’s it! Read on…

Breast Cancer – Did You Know?

  • Each year, over 55 000 women are diagnosed with breast cancer (it is actually the most common cancer in the UK!)
  • It represents 1 in 8 women
  • Men can be affected too!
  • Even if 81% of breast cancers occur in ladies aged over 50, we can all be at risk
  • Yet,  1 in 2 women don’t check their breast regularly and even 1 in 10 women don’t do it at all!

And when you know how common it is and that diagnosed as early as possible, it can lead to a 99% chance of survival, I say let’s check out our boobies ladies!

#BeYourBreastFriend, Take the Pledge with Asda, Breast Cancer Care, Check your Breast, Breast Cancer, Kalifornia Kitchen, The Frenchie Mummy
Yum! But it was more than a pretty breakfast…


Joke apart about those… Next time you visit your local Asda store, take the pledge and #BeYourBreastFriend.

#BeYourBreastFriend, Take the Pledge with Asda, Breast Cancer Care, Check your Breast, Breast Cancer, Kalifornia Kitchen, The Frenchie Mummy
Have a look in your local Asda Shop for more info if you fancy getting involved

Thanks to the Tickled Pink campaign for Breast Cancer Care and Breast Cancer Now, you will see labels on its lingerie range to remind you to check your boobies! Whatever they look like (melons, grapefruits, babs!), cherish them, ladies!

#BeYourBreastFriend, Take the Pledge with Asda, Breast Cancer Care, Check your Breast, Breast Cancer, Kalifornia Kitchen, The Frenchie Mummy
This cheeky look in my eyes… As soon as you talk about breasts, the Frenchie is in her element! 🙂

And there are many signs to look for: lumps, changes, redness, a difference in shape and size… At the end of the day, you best know your breasts so if you have any doubt whatsoever, do not take the risk and get it checked out 🙂

A Lovely Breakfast with Asda & Breast Cancer Care

While attending this event this week, I discovered what signs I should be looking for.

Here are some idées to get you started:

  • Look & feel your breasts. You know what is normal for you
  • Do it regularly
  • Don’t forget to have a look at your armpit area too
  • If you notice any change, consult your GP ASAP
#BeYourBreastFriend, Take the Pledge with Asda, Breast Cancer Care, Check your Breast, Breast Cancer, Kalifornia Kitchen, The Frenchie Mummy
How often do you check your boobies?

Plus, the Asda has a lovely selection of bras and knickers too if you fancy a look.

The brand has been raising money and awareness to help tackle breast cancer for over 21 years now.  You can find more info on its Ticked Pink page.

#BeYourBreastFriend, Take the Pledge with Asda, Breast Cancer Care, Check your Breast, Breast Cancer, Kalifornia Kitchen, The Frenchie Mummy
Join the movement and help ladies close to you. Remind them what to do

Each time you purchase limited edition Tickled Pink products in store and online, you can help the cause. Or you can also take part in fundraising activities in stores nationwide. It is up to you.

Have a lovely weekend and #BeYourBreastFriend tonight 🙂














  1. Jayne Townson
    March 22, 2019 / 7:31 pm

    Well done to Asda for getting involved with something so important, I love their tickled pink things and try and buy something each year when they bring them out.

  2. Priscilla Stubbs
    March 23, 2019 / 10:29 am

    Good on Asda for supporting this campaign. I went for my mammogram last week and although it is painful for a minute or so it is very important that you get it done.

  3. Margaret GALLAGHER
    March 23, 2019 / 4:37 pm

    So important to spread the message ” beyourbreast friend ” – so MANY needless deaths – massive well done

  4. leah
    March 23, 2019 / 9:23 pm

    We should all make sure our checks are up to date and check yourself too

  5. maria ROGERS
    March 24, 2019 / 12:21 pm

    such a great campaign for the health and welfare of women everywhere

  6. Susan B
    March 24, 2019 / 6:14 pm

    A very useful reminder. I salute Asda for getting involved. Thanks for the post.

  7. March 24, 2019 / 8:20 pm

    Well done to Asda supporting breast cancer I buy tickled pink products from Avon it’s so important to get checked out I have a friend who had it over 8 years ago now . She had a double mastectomy but after treatment she is now in the clear . Even though it was a hard and awful time she’s still with us . She’s had breast transplants and is looking great

  8. R Trewin
    March 25, 2019 / 12:28 pm

    Coming from a high risk breast cancer family I know how important it is to know how to check yourself. Fantastic campaign by Asda ?

  9. Lisa King
    March 25, 2019 / 5:23 pm

    So important to do regular checks no matter what age you are

  10. charlotte isobelle
    March 25, 2019 / 7:15 pm

    its great to reminded to be doing your checks! its so easy to do too so no excuses!

  11. Mrs Kay Young
    March 26, 2019 / 11:35 am

    Such an important campaign. I knew a (male) friend at college who had it as a child, unbelievable

  12. March 26, 2019 / 12:05 pm

    It’s great that Asda are raising awareness. I lost a friend in her 30s to late stage breast cancer 🙁

  13. Rosemary Tily
    March 27, 2019 / 3:21 pm

    Well done Asda! So important to look after your health however busy you are as a Mum! The treatment is improving all the time and there are many, now healthy women, who have overcome this form of cancer and are now living a full and active lifestyle!

  14. Carolyn E
    March 27, 2019 / 5:49 pm

    Well done Asda !

  15. Lisa Pope
    March 27, 2019 / 8:46 pm

    Having gone though a biopsy & a lumpectomy myself I just wanted to add Bravo to Asda!

  16. Emily Neasham
    March 27, 2019 / 8:57 pm

    Such an important topic. Well done all involved!

  17. Julia Kerr
    March 27, 2019 / 9:31 pm

    This is so important, including raising awareness that it can happen to men too, and something that we can never remind people of enough – if they’ve heard it 10 times already today than the 11th might be the one that makes them check

  18. Carolyn E
    March 28, 2019 / 12:25 pm

    There’s lots of information in this article that is new to me. That’s for getting the message out there.

  19. Natalie Burgess
    March 29, 2019 / 8:18 pm

    Its so important to be aware. I think everyone thinks it will never happen to them but its so real 🙁 xx

  20. Kate Williams
    March 30, 2019 / 9:06 am

    Always good to be reminded

  21. Gemma Hendry
    March 30, 2019 / 1:50 pm

    great campaign, great awareness, great cause

  22. Carol Thomas
    March 30, 2019 / 9:05 pm

    I have my breast mammogram every five years. I am glad Asda are raising awareness of this. So many people dont have them and its often too late when they realise there is a problem

  23. a sheldon
    March 31, 2019 / 7:18 am

    Lovely post about a great cause. Well done to Asda

  24. Natalie Burgess
    March 31, 2019 / 12:15 pm

    Well done Asda xx this is such an important thing to do that all women should incorporate into their daily lives. Checking breasts saves lives

  25. bex
    March 31, 2019 / 12:54 pm

    absolutely! well done all.

  26. Suzanne Gaulton
    April 1, 2019 / 8:52 am

    I did the Moonwalk a couple of years ago and hearing stories of survivors and from the families of those not quite so lucky really brought home to me how vital this is. Good on ASDA for getting behind this great campaign, for a very worthwhile cause that will probably touch all of us in one way or another during our lifetimes.

  27. Nadia Josephine
    April 2, 2019 / 9:41 am

    I love this post! Anything we can do to raise awareness helps and we should keep fighting!

  28. Rachel Butterworth
    April 6, 2019 / 9:27 pm

    Really informative. Thanks.

Leave a Reply

Your email address will not be published. Required fields are marked *